Challenge:
Ripley’s needed both an updated web design, and a method to bring Ripley’s vast archive of trivia and curiosities online, along with a strategic approach to engage the online audience. However Ripley’s only had a limited amount of staff to manage the day-to-day needs of the site.

Solution:
Catalyst redesigned the site, creating a Web 2.0 benchmark with a variety of content managed, automated and community-managed features allowing Ripley’s staff to minimize their site management efforts and instead rely on the community and the technology to keep the site fresh. Among the features developed were an attraction finder, an archive of Believe it or Nots (BIONS), a daily cartoon feed, Easter Eggs, Halloween and Book promotions, an Ask Edward Blog, Podcasts, web TV features, and a contest for Dear Mr. Ripley allowing the Ripley’s community to send in BION’s and vote on the winner.

Since the launch of our new site for Ripley Entertainment it has received over 750,000 page views a month - with traffic increasing an average of 10% each month. Catalyst's e-media campaign for the "Expect The Unexpected" book launch resulted in 1,220,000 page views and 6.300 responses.