Cenci (It/USA) branding / advertising

In partnership with, (comma) inc. of Milan, Catalyst worked to differentiate the Cenci brand from its competitors in an overcrowded marketplace. The Cenci corporate identity was redefined, recombining the Cenci orange and brown into a new 60:50 percentage - with the extra 10% reflecting Cenci's creative twist on quintessential classic Italian style. This thinking served as a creative springboard for an integrated ad campaign including packaging and in-store communications along with a redesign of the Cenci website. Like our campaign, Cenci's designs mix longstanding styles with new materials, new ideas and consistent quality. The floating models communicate the feeling of weightlessness and ease one feels in Cenci's hand tailored clothing.

link to: http://www.davidecenci.com/