University of Connecticut / Connecticut Information Technology Institute brand strategy, advertising, web launch

Challenge:
The Connecticut Information Technology Institute (CITI), a business division of the University of Connecticut with a state of the art facility and an impressive roster of instructors and faculty, needed to develop an updated brand strategy, update and greatly expand their website, and develop several corollary on and off line marketing efforts. CITI needed to drive traffic to the site and have it serve as a prospecting tool for potential new business while providing existing clients with ongoing support through a robust communication, certification tracking and registration system, all in a format that would require a minimal amount of maintenance.

Solution:
CITI's new brand identity was launched via an integrated print and e-mail marketing campaign with a redesigned CITI logo and "Advancing Knowledge: Creating Opportunities" as CITI's new tagline. CITI is currently working on extending the new brand identity that we developed online. Over the course of the three-year marketing campaign CITI has seen an average 1,750% return on its investment.