Compaq web technology, advertising

Challenge:
Compaq needed concepts developed for a web advertising campaign to support the launch of its new integrated media brand positioning -- Compaq: Innovation Technology. The concepts needed to be cool, innovative and high tech while also communicating the core human benefits of technological innovation to the target audience. Compaq had many impressive success stories to support the campaign including being selected by Celera to provide the computers they were using to decode the human genome.
 
Solution:
Working with Compaq's agency of record, Catalyst researched available technologies and developed a series of concepts for cutting edge, web-based advertising. One of these concepts was a viral marketing program that would allow users to contribute their unused home or office computing power through a remote server to help Celera with its work decoding the human genome. While a client favorite, this concept ended up bogged down in red tape and never launched. Catalyst developed several other web advertising campaigns for Compaq: Innovation Technology including a series of targeted Flash banner advertisements.

click here to download (50K) Compaq Manifesto animation