The University of Connecticut / School of Business e-mail campaign

Challenge:
The University of Connecticut School of Business needed to launch an e-mail campaign as an integrated part of a fall enrollment outreach to Executive MBA candidates.

Solution:
Working closely with UConn / SBA, Catalyst researched and acquired e-mail lists for more than 15,000 high- quality prospects within a 60 60-mile radius of Stamford. The campaign launched with banner ads, and landing pages, tracking features and hooks into UConn / SBA's CRM system, on time, and on budget that exceeded the targeted response.