Customer Relationship Management (CRM), an overview
 Increasingly companies are looking to communicate with their customers on an individual and ongoing basis, presenting a significant challenge to Marketing and Customer Service Managers.
Today’s Customer Relationship Management (CRM) tools allow you to track consumer preferences and then manage your company’s ongoing communications based on those preferences. This interest-based communication can dramatically improve the ROI of your marketing while simultaneously improving your customers’ perception of your brand and reward them for their brand loyalty.
Customers will feel your brand is open to a two-way relationship where their needs and wants are being heard and reacted upon, and will thus respond positively to ongoing communications targeted to meet those needs.
While Catalyst offers and supports a wide range of customer relationship management solutions, we recommend Sky Interactive's suite of SODASM (SOAP based* Dynamic Application) Management products, with Standard, Professional and Enterprise versions SODASM CRM are particularly robust and affordable solutions, which outperform anything in their respective classes.
Click here for more information on SODASM CRM.
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