Keystone Automotive strategic planning

Challenge:
In order to facilitate Keystone’s switch from a product-oriented business to a customer-focused business, Catalyst was engaged to guide a team of Keystone category managers through a strategic planning process.

Solution:
Catalyst developed a strategic planning workbook, and worked closely with Keystone staff and management, to determine the risks and opportunities for each of Keystone's business categories, and develop a strategic plan for each.