Alpharma / Human Resources Benefits and Recruitment

Catalyst developed a comprehensive enrollment package to support Alpharma's open enrollment initiatives. We extended the brand identity that we developed for Alpharma global with a clean and modern print package that includes a folder, cover letter, brochure, enrollment forms, envelope and return envelope. Catalyst provided one-stop shopping service, including all aspects of design, mailing, printing and fulfillment. Despite tight schedules, more than 3,500 high-quality units were fulfilled on time and on budget.

As part of our integrated solution to Alpharma's human resources needs, Catalyst developed Alpharma's HR / recruitment initiative with an integrated, regional campaign that includes on and offline media buys, web, intranet and print initiatives, and job fair collateral and promotions. The highly-successful campaign communicated Alpharma's unique position in the pharmaceutical industry, supported Alpharma’s interest in workforce diversity, with a compelling call to action. Our public relations efforts at a recent Rutgers University job fair were picked up by local radio and newspaper outlets, including the Star Ledger.

In order to support recruitment, Catalyst developed a web and intranet job posting / resume management system, which is currently being rolled out globally. In addition, Catalyst developed an analytics toolset allowing HR leadership to view and track key HR analytics for Alpharma's global HR population.


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